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3 Rental Property Marketing Mistakes To Avoid

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3 Rental Property Marketing Mistakes To Avoid

property marketing

Finding the most qualified tenant all comes down to one thing, marketing, but many owners make common mistakes during the marketing process that often prove to be costly in terms of placing a bad tenant who ends up being a major headache for the owner.

In this article, we will share with you the most common marketing mistakes to avoid when promoting your rental property online.

Mistake #1 – Posting Bad Photos Of The Property

Let’s face it, we live in a digital age and a prospective Oregon renter is going to look at a property online first before they visit that property in person.

When bad photos of the property are posted online, a prospective renter may think that the rental has problems or issues and it should be avoided.

When taking photos of a rental property, the property should be well-lit, staged (if possible), cleaned, and freshly painted because showing the best possible version of the property will help the prospective tenant to see themselves living there.

Mistake #2 – Using The Wrong Words In The Listing

During the process of writing the rental listing, owners should avoid using words that might paint a negative ‘mental picture’ in the mind of the applicant.

Instead of using words like quaint, small, cozy, or retro, owners should use words that reflect the best features of the property and amenities so that the applicant’s interest will be piqued and they will want to visit the rental in person.

Mistake #3 – Lack Of A Marketing Strategy

Last of all, but most important, another common mistake that most owners make is not having a marketing strategy.

Strategy is essential because once you have a listing, you can’t just post it on Facebook Groups and expect results, you have to be willing to post that listing on multiple websites and be willing to invest money into paid ads so that you can get better results.

Ultimately, if you’re not a fan of marketing, hiring a Beaverton property management company will save you the time, money, and hassle of managing your rental property yourself.

To learn more about the benefits of property management, contact us today to schedule a free consultation and learn how we will efficiently manage your Portland rental property.

Contact Rent Portland Homes – Professionals

At Rent Portland Homes – Professionals, we specialize in managing single-family and multifamily properties across Portland.

To learn more about the services we can offer you, contact us today by calling (503) 447-7735 or click here to connect with us online.