How to Attract Long-Term Tenants: Marketing Tips for Property Owners

For property owners, long term tenants are the key to stable rental income, reduced turnover costs, and less overall stress.

Every time a tenant moves out, you’re faced with vacancy losses, cleaning and maintenance expenses, and the time-consuming process of screening new renters.

That’s why the goal of most successful property owners and managers is to find tenants who will stay for the long haul. But how do you market your rental property in a way that appeals to long-term renters? Here are practical marketing tips to help you attract and retain quality tenants who treat your property like their own.

1. Know Your Ideal Tenant Profile

Before creating any marketing materials, define the type of long-term tenant you’re targeting. Are you appealing to young professionals, families, or retirees? Each group has different priorities. For example:

• Young professionals may value proximity to public transit, fast Wi-Fi, and flexible lease terms.
• Families are likely to prioritize good school districts, parks, and safe neighborhoods.
• Retirees may prefer low-maintenance units, ground-floor access, and quiet communities.

Tailoring your listings and amenities to the lifestyle of your ideal tenant increases the likelihood of attracting someone who’s looking to settle down.

2. Highlight Long-Term Benefits in Your Listing

When writing your rental listing, go beyond the basics of square footage and appliances. Emphasize features that make the property ideal for long-term living, such as:

• A quiet, well-maintained community
• Responsive property management
• Ample storage space
• Washer and dryer in unit
• Energy-efficient appliances that reduce monthly bills

Use phrasing like “perfect for long-term living” or “ideal for tenants looking to settle in” to plant the idea early.

3. Offer Lease Incentives for Longer Terms

Consider providing financial incentives for tenants who sign longer leases. For example:

• Discounted monthly rent for a 24-month lease
• A reduced security deposit for tenants with good credit
• Waived application fees or first-month rent discounts for multi-year commitments

These types of offers make long-term leasing more attractive, especially for tenants who already intend to stay in the property for the long term but need a little extra incentive to commit.

4. Invest in Curb Appeal and Maintenance

First impressions matter. A clean, attractive, and well-maintained property communicates that you’re a responsible and attentive landlord. This attracts tenants who are likely to reciprocate that care and stay longer.

• Keep landscaping tidy and walkways clear.
• Repaint worn trim and clean windows before showings.
• Address minor issues such as squeaky doors, dripping faucets, and outdated light fixtures.

Tenants who see that you invest in your property are more likely to see it as a long-term home rather than a temporary stop.

5. Use High-Quality Photos and Virtual Tours

Long-term tenants often take more time and care in choosing a place to live. Make their decision easier by providing comprehensive, high-quality visuals in your online listing.

• Use professional photos that highlight natural light, room dimensions, and updated features.
• Offer virtual tours or walkthrough videos for out-of-town renters.
• Include a floor plan so potential tenants can visualize living in the space.

The more detailed and professional your listing, the more trust you build with high-quality renters.

6. Advertise on the Right Platforms

To reach serious, long-term tenants, post your listing on rental platforms that cater to that audience. Consider:

• Zillow, Trulia, and Apartments.com for widespread exposure
• Local Facebook housing groups and neighborhood pages
• Craigslist is used carefully with transparent screening processes
• Your property management website with lead capture

Ensure your listing is consistent across all platforms and regularly updated.

7. Screen for Long-Term Intentions

Even with great marketing, tenant screening is your final filter. During the application and interview process, ask questions like:

• “How long do you plan to stay?”
• “What’s motivating your move?”
• “Have you rented long-term in the past?”

Check the rental history and references to ensure a consistent pattern of behavior. Renters with a history of short-term stays may not be the best fit for a long-term leasing strategy.

8. Build Relationships With Your Tenants

Once a long-term tenant moves in, your work isn’t over. Ongoing communication and good management are key to keeping them happy and renewing year after year. Respond promptly to maintenance requests, send holiday greetings, and conduct regular (but respectful) property check-ins. Happy tenants are more likely to stay put and even refer other high-quality renters.

Contact Us

Attracting long-term tenants takes more than just listing a property and hoping for the best. It requires a combination of innovative marketing, tenant-friendly policies, and a commitment to quality and consistency. By highlighting long-term value, providing thoughtful amenities, and maintaining your rental property to high standards, you’ll create a home that renters want to stay in—and keep your investment performing at its best.

Get a property management quote today! Contact us at: (503) 646-9664 – Talk to a Live Person – Our office answers the phone 9 AM to 5 PM Monday through Friday – or click here to connect with us online.